# Leonardo.AI

## Kurzbeschreibung
**“The Creator-First Generative AI Platform”**


**Leonardo.AI** is a generative AI platform for image, video, design, and motion workflows. 


Officially, the product is positioned for creating high-quality visuals from prompts or reference images, for precise editing, upscaling, as well as for API-powered production workflows. The platform also offers team collaboration and developer access via API.

## Claim
The Creator-First Generative AI Platform

## Geeignet für
- API Integration
- Images
- Design / Graphics
- Marketing & Advertising
- Social Media
- Video
- Websites / Landing Pages

## Kernfunktionen
- Image Editing
- Image Generation
- Character Design
- Illustrations
- Video Generation

## Preismodell
- **free:** Free entry with daily renewed Fast Tokens, image generation, video generation, Flow State, limited Blueprints, limited Realtime Canvas, Realtime Generation, Presets, Elements, platform models, and third-party models.
- **subscription:** **Essential** For daily hobby use and enthusiasts; includes monthly Fast Tokens, Token Bank, private generations, presets, Enhanced Quality, unlimited personal collections, personal AI models, simultaneous generations, and top-up tokens.


**Subscription** Premium For semi-professionals and active creators; includes more monthly Fast Tokens, a larger Token Bank, private generations, Enhanced Quality, unlimited collections, more personal AI models, higher parallelization, queue, top-up tokens, and unlimited Relaxed Image Generation for selected models.


**Subscription** Ultimate For professional creators, small businesses, and content producers; includes significantly more monthly Fast Tokens, a larger Token Bank, private generations, Enhanced Quality, many personal AI models, higher parallelization, a larger queue, top-up tokens, as well as unlimited Relaxed Image and Video Generation for selected models.


**Subscription / Team** Starter Team plan with Shared Tokens, Bank Capacity, Fast Tokens per seat, private team generations, team token usage for model training, unlimited collections, unlimited Realtime Canvas and Realtime Generation actions, Enhanced Quality, and team workflow features.


**Subscription / Team** Growth Advanced team plan with more Shared Tokens, higher Bank Capacity, more Fast Tokens per seat, private team generations, model training with Team Tokens, unlimited collections, unlimited Realtime actions, and Enhanced Quality.
- **other:** **Custom Plan** Individually tailored plan for larger workflows; includes custom Fast Tokens per seat, all Starter and Growth features, as well as bespoke requirements.


**Pay as you go / API** Usage-based API option with no long-term commitment, automatic top-ups, access to the latest models, and parallel generations.


**API Custom** For higher production volumes and long-term scaling; includes custom limits for parallel generations, model-based discounts, and dedicated support for production deployments.

## DSGVO und Datenschutz
**Gesamteinschätzung:** Conditional

**Overall assessment of hosting & data: **

Leonardo AI is primarily a managed SaaS and API service for generative images, image editing, video, upscaling, Realtime Canvas, custom models, and creative workflows. On-premises or local hosting of the platform is not publicly documented as a standard option. Positive aspects include a DPA, documented security measures, AWS infrastructure, encryption, a SOC 2 reference, API access, team plans, and pay-as-you-go for production workloads. Critical concerns remain US hosting, international subprocessors, possible use of non-private content for model training, as well as the handling of personal images, brand assets, and confidential designs. 


**Conclusion:**

Leonardo AI is very well suited for creative image and video generation, marketing, design, and API-based visual applications. For EU companies with sensitive or confidential data, Leonardo AI should only be used with a paid plan, private generations, a DPA, subprocessor review, and a clear internal data policy. Further link: Leonardo AI DPA, Pricing, and product page.


[Leonardo AI Data Processing Addendum, Privacy Policy](https://leonardo.ai/data-processing-addendum)

GDPR assessment: From a GDPR perspective, Leonardo AI is conditionally suitable. 


**Positive** is that Leonardo AI provides a Data Processing Addendum in which Leonardo acts as a processor when used accordingly, processes customer data only for the agreed purpose, provides for SCCs for restricted international transfers, regulates subprocessors, and documents technical and organizational measures. Also positive are TLS encryption, AES-256 encryption of customer data at rest, SOC 2 certification, data subject rights for EU/UK users, and an EEA representative in Ireland. 


**Negative** is that, according to the Privacy Policy, Leonardo AI may analyze content and account data to improve the services and to train algorithms, models, and AI products; according to Leonardo, content is only not used for model training if it is generated privately, which requires a paid plan. In addition, there are international data transfers and several subprocessors outside the EU. 


**Server location:** The DPA subprocessor list names Amazon Web Services for platform hosting and infrastructure with location in the United States; in addition, AI/inference service providers in the USA, Singapore, and Germany, among others, are listed. 


[Leonardo AI Data Processing Addendum, Privacy Policy](https://leonardo.ai/data-processing-addendum)

## Hosting und Daten
- **On-Prem / lokales Hosting:** unknown
- **Private Cloud / Rechenzentrum:** unknown
- **EU SaaS / Managed:** unknown
- **Hybrid:** teilweise / indirekt
- **AVV / DPA:** abgedeckt
- **Kein Training auf Kundendaten:** unknown
- **Open-Source / Transparenz-Pfad:** unknown

## Standort
**Land:** Australia

**Taxonomie:** Australia

Suite 1007, 120 High St, North Sydney, NSW 2060, Australia

## Vorteile
- Very broad visual stack: images, videos, editing, upscaling, real-time tools, API.
- Good options for style consistency through Elements / Custom Models.
- Low barrier to entry thanks to the free plan.
- Team and API offerings for scalable workflows.
- Publicly documented security and data protection measures including SOC 2, TLS 1.2+, AES-256, DPA, and SCCs.

## Nachteile
- Free use is less attractive from a data protection and IP perspective: content is public by default and can be indexed.
- According to the Privacy Policy, content may be used for service improvement and model training unless work is done in the paid Private Mode.
- Storage in the USA and processing also in Australia as well as other countries; in addition, several subprocessors outside the EU.
- Token-based usage creates a consumption logic instead of a true flat rate; top-ups are only available for paying users.
- Custom/Enterprise/API Custom prices are not published transparently.

## Quellen
- Offizielle Website: https://leonardo.ai/

## Letzter Datenstand
2026-04-16

## Originalseite
https://kifox.ai/en/ki-tools/leonardo-ai-en/