# Midjourney

## Kurzbeschreibung
**Midjourney **is an AI tool for generating images and, by now, also short videos from text and image prompts. 


Midjourney is an AI image generator with a web and Discord interface that translates text, reference images, and style prompts into high-quality visuals. Today, the tool covers not only classic text-to-image, but also image references, style references, Character/Omni References, moodboards, Describe functions, editor workflows, and short image-to-video animations. Particularly striking is the strong creative controllability through personalization and visual references. Important for professional use: Commercial use is generally permitted, but its suitability for data protection and enterprise use can only be rated as limited due to US-based storage, training-related concerns, and limited business administration.

## Claim
community-funded research lab … building the most beautiful AI models in the world

## Geeignet für
- Images
- Design / Graphics
- Marketing & Advertising
- Social Media
- Video

## Kernfunktionen
- Image Generation
- Character Design
- Illustrations
- Video Generation

## Preismodell
- **subscription:** **Basic Plan:** Entry into image generation with limited Fast GPU time; no Relax Mode, no Stealth Mode.


**Standard Plan: **More Fast GPU time, unlimited image generation in Relax Mode, HD video possible in Fast Mode.


**Pro Plan:** More Fast GPU time, Stealth Mode, more simultaneous image/video prompts, Relax Mode for images and SD video.


**Mega Plan:** Highest official tier with maximum Fast GPU time and the highest parallelization limits within the standard plans.
- **other:** **Annual Billing** Annual payment with a discount compared to monthly payment.


**Fast/Relax Mode** Usage depends, depending on the plan, on fast GPU time and Relax Mode.


**Stealth Mode** Included only in Pro and Mega; is intended to keep images/videos private, but does not apply in open/shared rooms.

## DSGVO und Datenschutz
**Gesamteinschätzung:** No

**On-prem / local hosting: indirect / not available**

An on-premises or local hosting option is not listed on the website.

**Private Cloud / Data Center: Unclear**

A dedicated private cloud, enterprise data center, or isolated EU/EEA environment is not specified on the website.

**EU SaaS / Managed: Indirect / Not available**

A SaaS service is available, but the website states that personal data processed by Midjourney is stored in the U.S.; EU data residency is not specified on the website.

**Hybrid: Indirect / Not Available**

A hybrid operating model with partial internal, on-premises, or private cloud processing is not specified on the website.

**AVV / DPA: unclear**

A DPA is not specified on the website.

**No training: indirect / not available**

The website states that the privacy policy also covers data collected during the training of Midjourney’s algorithms, and the training documentation cites data from Midjourney users as a training source. An opt-out option for general model training is not specified on the website.

**Open Source / Transparency Path: Indirect / Not Available**

Open-source components, open models, self-hostable parts, or a documented transparency path are not specified on the website.

**Data Processing**

The website describes Midjourney as a hosted service available via the website and Discord. The privacy policy lists prompts, images, videos, documents, messages, IP addresses, usage data, contact information, and organizational data as the types of data processed. The Privacy FAQ states that the personal data processed by Midjourney is stored on servers in the United States. For EEA/EU-related transfers, Midjourney refers to standard contractual clauses and additional safeguards; specific EU/EEA data centers, lists of subprocessors, or data residency options are not specified on the website.

**Conclusion**

For users in Europe, Midjourney is, according to the documentation available on the website, only partially compliant with data protection laws and cannot be clearly demonstrated to be GDPR-compliant. The decisive factors are the explicitly stated storage in the U.S., the lack of information on EU data residency, the absence of information on the ATO/DPA on the website, and the lack of details regarding subprocessors and training opt-out. As a result, the documentation is, on the whole, insufficient for a robust EU/EEA compliance assessment.

**Sources**

- [https://docs.midjourney.com/hc/en-us/articles/32083472637453-Privacy-Policy](https://docs.midjourney.com/hc/en-us/articles/32083472637453-Privacy-Policy)
- [https://docs.midjourney.com/hc/en-us/articles/32084462534541-Data-Deletion-and-Privacy-FAQ](https://docs.midjourney.com/hc/en-us/articles/32084462534541-Data-Deletion-and-Privacy-FAQ)
- [https://docs.midjourney.com/hc/en-us/articles/42829949256205-AB2013-Documentation](https://docs.midjourney.com/hc/en-us/articles/42829949256205-AB2013-Documentation)
- [https://docs.midjourney.com/hc/en-us/articles/28014645615373-Keeping-Your-Creations-Private](https://docs.midjourney.com/hc/en-us/articles/28014645615373-Keeping-Your-Creations-Private)

The information documented on the website does not demonstrate full GDPR compliance for users in the EU/EEA. On a positive note, Midjourney addresses EEA/EU-related issues in its privacy policy and specifies standard contractual clauses for data transfers. At the same time, the website explicitly states that the personal data processed by Midjourney is stored on servers in the United States. The website does not specify an EU data residency, EU/EEA data centers, a Data Processing Agreement (DPA), subprocessors, or an on-premises/self-hosting option. Additionally, the website states that data generated from the use of the service may be used to train the models.

**Positive**

Privacy policy available; separate notices for the EEA/EU, Switzerland, and the UK are provided; Standard Contractual Clauses for transfers from the EEA/EU context are mentioned; deletion of accounts and data is described; non-essential cookies are to be used only with explicit consent.

**Negative**

The website states that personal data is stored on Midjourney servers in the U.S. The website does not specify an EU data residency or an EU/EEA hosting option. A Data Processing Agreement (DPA) is not mentioned on the website. Subprocessors are not listed on the website. The privacy policy and training documentation explicitly state that data generated from the use of the service and user data may be relevant for training or for training machine learning algorithms; an opt-out option for general model training is not provided on the website. On-premises, self-hosting, or private cloud options are not listed on the website.

**Server Location**

As stated on the website: personal data processed by Midjourney is stored on Midjourney servers in the United States. EU/EEA server locations or EU data residency are not specified on the website.

## Hosting und Daten
- **On-Prem / lokales Hosting:** unknown
- **Private Cloud / Rechenzentrum:** unknown
- **EU SaaS / Managed:** unknown
- **Hybrid:** unknown
- **AVV / DPA:** unknown
- **Kein Training auf Kundendaten:** unknown
- **Open-Source / Transparenz-Pfad:** unknown

## Standort
**Land:** USA

**Taxonomie:** USA

Midjourney, Inc., Attn: Takedowns Department, 611 Gateway Blvd. Ste 120, South San Francisco, CA, 94080-7066, US.

## Vorteile
- Very strong image aesthetics and high-quality visual results
- Web interface plus Discord workflow
- Editor for inpainting, pan, zoom out, and remix
- Video generation from starting images
- Personalization, moodboards, style references, and Style Creator for recurring visual looks
- Commercial use generally possible, with special rules for very large companies

## Nachteile
- No free version for Discord or midjourney.com
- Stealth Mode only in higher-tier plans
- No regular public API; automation and third-party apps are not allowed according to the Community Guidelines
- Open community by default: content can be public/remixable, except when using Stealth and in appropriate contexts
- GDPR assessment is difficult for companies: US provider, international transfers, third parties, and no publicly discoverable AVV/DPA
- No SSO, no seat/admin management, and no negotiation of individual terms for organizations according to the official group plan page

## Quellen
- Offizielle Website: https://docs.midjourney.com/

## Letzter Datenstand
2026-04-28

## Originalseite
https://kifox.ai/en/ki-tools/midjourney-en/