# Synthesia

## Kurzbeschreibung
**AI-powered video platform for avatar-based business videos.**


**Synthesia **is an AI video platform that enables companies to create professional videos without a camera, studio, or actors. 


Content can be transformed from a prompt, script, document, PDF, or URL into multi-scene videos and then refined with avatars, voices, branding, and translations. The clear focus is on training, sales enablement, marketing, and internal communication.

## Claim
The #1 AI video platform for business

## Geeignet für
- Audio / Voice
- Education
- Email / Communication
- Marketing & Advertising
- Music
- Presentations
- Sales / Sales
- Video

## Kernfunktionen
- Avatar Creation
- Text-to-Speech
- Subtitling
- Video Generation
- Video Translation

## Preismodell
- **free:** Free entry with AI video creation, limited credits, limited video minutes, and a small selection of AI avatars.
- **subscription:** **Starter** Everything in Basic plus video downloads, AI Video Assistant, AI Dubbing, removal of the Synthesia logo, your own Personal Avatars, more avatars, support, and credits.


**Creator **Everything in Starter plus more Personal Avatars, API access, branded video pages, multiple avatars per scene, interactive videos, more AI avatars, priority support, and more credits.
- **other:** **Enterprise** Custom Enterprise plan with unlimited video minutes, translation, many stock avatars, unlimited Personal Avatars, SAML/SSO, live collaboration, Brand Kits, SCORM export, onboarding, dedicated CSM, and custom credits.


**Credits / API / Custom Avatar** Synthesia uses credits as a shared currency for AI usage features; custom Personal Avatars are included depending on the plan or expanded on the Enterprise side.

## DSGVO und Datenschutz
**Gesamteinschätzung:** Conditional

**Overall assessment of hosting & data: **

Synthesia is primarily a managed SaaS tool for AI videos, avatars, voiceovers, translation, dubbing, brand kits, collaboration, and API-based video creation. On-premises or local hosting is not publicly documented as a standard option. Positive aspects include a DPA, SOC/security documentation, EU data storage according to the Trust Center, subprocessor transparency, SAML/SSO in the Enterprise plan, content moderation, and a business focus. Critical points remain international subprocessors, the processing of faces/voices, consent requirements for avatars, as well as the need to review sensitive content in advance. 


**Conclusion: **

Synthesia is particularly suitable for companies that want to create AI videos quickly, in multiple languages, and in line with their brand; for highly sensitive personal data or strict on-prem requirements, additional data protection and contractual review is necessary.


[Data Processing Agreement](https://www.synthesia.io/legal/data-processing-agreement?utm_source=chatgpt.com)

**GDPR assessment: **From a GDPR perspective, Synthesia is conditionally to well suited, especially for business and enterprise use. 


**Positive **is that Synthesia offers a Data Processing Addendum that addresses its role as a processor of customer data. In addition, Synthesia lists security measures, subprocessors management, transfer impact assessments for cross-border transfers, and technical/organizational measures in its Security section. It is also positive that, according to the Trust Center FAQ, Synthesia stores data within the EU in data centers in Ireland. 


**Negative **is that Synthesia uses subprocessors and affiliates in several countries, including connections to the USA and the UK; therefore, EU companies must review the DPA, subprocessors, third-country transfers, avatar/voice rights, and moderation processes. 


**Server location: **According to the Synthesia Trust Center, data is stored within the EU in data centers in Ireland; however, subprocessors and international processing remain relevant. Further links: Synthesia DPA, Security Practices, Subprocessors.


[Data Processing Agreement](https://www.synthesia.io/legal/data-processing-agreement?utm_source=chatgpt.com)

## Hosting und Daten
- **On-Prem / lokales Hosting:** unknown
- **Private Cloud / Rechenzentrum:** abgedeckt
- **EU SaaS / Managed:** abgedeckt
- **Hybrid:** unknown
- **AVV / DPA:** abgedeckt
- **Kein Training auf Kundendaten:** abgedeckt
- **Open-Source / Transparenz-Pfad:** unknown

## Standort
**Land:** United Kingdom

**Taxonomie:** United Kingdom

Synthesia Ltd, 20 Triton Street, Regent's Place, 3rd Floor, London NW1 3BF, United Kingdom.

## Vorteile
- – Very strong specialization in scalable business videos rather than consumer gimmicks.
- – Broad feature set: avatars, dubbing, translation, API, Personal Avatars, interactive videos.
- – Suitable for multilingual training and enablement workflows.
- – Clearly expanded compliance/security program with SOC 2 Type II, ISO 27001, ISO 42001, DPA, and a public subprocessor list

## Nachteile
- – The lower paid plans are relatively tight for collaboration: Starter = 1 editor + 3 guests, Creator = 1 editor + 5 guests.
- – Important governance/L&D features such as Brand Kits, SAML/SSO, SCORM, and Live Team Collaboration are in the Enterprise tier.
- – The official pricing page shows an ambiguity/contradiction in the annual pricing: The plan comparison lists $18/month and $64/month with annual billing, but the FAQ section on the same page lists $264/year and $804/year.
- – According to the official pricing page, Synthesia is desktop-only.

## Quellen
- Offizielle Website: https://www.synthesia.io/

## Letzter Datenstand
2026-04-15

## Originalseite
https://kifox.ai/en/ki-tools/synthesia-en/