# Synthesia

## Kurzbeschreibung
**AI-powered video platform for avatar-based business videos.**


**Synthesia **is an AI video platform that enables companies to create professional videos without a camera, studio, or actors. 


Content can be transformed from a prompt, script, document, PDF, or URL into multi-scene videos and then refined with avatars, voices, branding, and translations. The clear focus is on training, sales enablement, marketing, and internal communication.

## Claim
The #1 AI video platform for business

## Geeignet für
- Audio / Voice
- Education
- Email / Communication
- Marketing & Advertising
- Music
- Presentations
- Sales / Sales
- Video

## Kernfunktionen
- Avatar Creation
- Text-to-Speech
- Subtitling
- Video Generation
- Video Translation

## Preismodell
- **free:** Free entry with AI video creation, limited credits, limited video minutes, and a small selection of AI avatars.
- **subscription:** **Starter** Everything in Basic plus video downloads, AI Video Assistant, AI Dubbing, removal of the Synthesia logo, your own Personal Avatars, more avatars, support, and credits.


**Creator **Everything in Starter plus more Personal Avatars, API access, branded video pages, multiple avatars per scene, interactive videos, more AI avatars, priority support, and more credits.
- **other:** **Enterprise** Custom Enterprise plan with unlimited video minutes, translation, many stock avatars, unlimited Personal Avatars, SAML/SSO, live collaboration, Brand Kits, SCORM export, onboarding, dedicated CSM, and custom credits.


**Credits / API / Custom Avatar** Synthesia uses credits as a shared currency for AI usage features; custom Personal Avatars are included depending on the plan or expanded on the Enterprise side.

## DSGVO und Datenschutz
**Gesamteinschätzung:** Conditional

**On-Prem / local hosting: indirect / not available**

An on-premise or local hosting option is not indicated on the website.

**Private Cloud / data center: partial**

The website documents storage and processing in AWS with customer data in Ireland and backups in Frankfurt. However, a dedicated or tenant-specifically segregated private cloud environment is not explicitly described on the website.

**EU SaaS / Managed: covered**

The website mentions a managed cloud service with customer data in the EU, specifically in Ireland, as well as secondary backups in Frankfurt. This supports an EU-based SaaS operation, even if some processing may occur via subprocessors outside the EU/EEA.

**Hybrid: unclear**

A hybrid model with partial internal or local processing at the customer is not indicated on the website.

**DPA / AVV: covered**

A DPA/AVV is published on the website. It describes the controller/processor roles, subprocessors, and obligations in subcontracted processing.

**No training: partial**

The subprocessors page explicitly states for OpenAI that data is not used for internal purposes including training of the LLM models. At the same time, the published DPA version contains a passage according to which data may be included in an AI training dataset. A general website-based opt-out for AI training was not found.

**Open source / transparency path: partial**

The Security Practices page mentions open-source software and lists license dependencies. However, a genuine open-source, self-hosting, or model openness path is not described on the website.

**Data processing**

The website describes AWS-based processing with storage of customer data in Ireland and backups in Frankfurt. At the same time, it lists numerous subprocessors for hosting, video processing, speech processing, translation, moderation, and generative AI, including multiple companies in the USA as well as other providers within and outside the EU/EEA. For third-country transfers, the website refers to SCCs and Transfer Impact Assessments.

**Conclusion**

For users in the EU/EEA, from the website perspective Synthesia is better documented in terms of data protection law than many AI tools, especially because of the DPA, EU data storage, and transparent subprocessors list. However, for reliable GDPR-compliant use, conditions remain: review of the specific contractual documents, the activated functions, and the third-country transfers. Because of the documented external subprocessors and the training passage in the DPA, the overall assessment is 'conditional' and not 'yes'.

**Sources**

- [https://www.synthesia.io/legal/privacy-policy](https://www.synthesia.io/legal/privacy-policy)
- [https://www.synthesia.io/legal/security-practices](https://www.synthesia.io/legal/security-practices)
- [https://www.synthesia.io/legal/subprocessors](https://www.synthesia.io/legal/subprocessors)
- [https://www.synthesia.io/terms/data-processing-agreement-2023-01-25](https://www.synthesia.io/terms/data-processing-agreement-2023-01-25)

The website documents several key building blocks for GDPR-compliant use in the EU/EEA region: privacy policy, DPA/AVV, named subprocessors, EU storage in Ireland as well as backups in Frankfurt, and international transfer mechanisms via SCCs. At the same time, the website lists numerous subprocessors outside the EU/EEA, and the published DPA version even describes the inclusion of data in an AI training dataset. Therefore, GDPR-compliant use in the EU/EEA appears possible only under certain conditions, in particular after reviewing the specific contractual situation, the activated features, and the third-country transfers.

**Positive**

Positive aspects include the DPA/AVV documented on the website, the subprocessor list, EU data storage in Ireland with secondary backups in Frankfurt, an EU GDPR representative in Denmark, as well as stated certifications such as ISO 27001, ISO 42001, and SOC 2 Type II.

**Negative**

A negative aspect is that, according to the website, transfers outside the UK and EEA may take place and numerous subprocessors are located in the USA or other third countries. In addition, the published DPA version contains a passage on the use of data for an AI training dataset. No explicit general opt-out statement for AI training was found on the website. On-premise or self-hosting options are not indicated on the website.

**Server location**

According to the website, customer data is currently stored in the EU in data centers in Ireland; operational backups are also located in Ireland, with secondary backups in the AWS Frankfurt region. In addition, the website describes data transfers to the USA within AWS services using SCCs. According to the subprocessor list, further processing also partly takes place via providers outside the EU/EEA.

## Hosting und Daten
- **On-Prem / lokales Hosting:** unknown
- **Private Cloud / Rechenzentrum:** teilweise / indirekt
- **EU SaaS / Managed:** abgedeckt
- **Hybrid:** unknown
- **AVV / DPA:** abgedeckt
- **Kein Training auf Kundendaten:** teilweise / indirekt
- **Open-Source / Transparenz-Pfad:** teilweise / indirekt

## Standort
**Land:** United Kingdom

**Taxonomie:** United Kingdom

Synthesia Ltd, 20 Triton Street, Regent's Place, 3rd Floor, London NW1 3BF, United Kingdom.

## Vorteile
- – Very strong specialization in scalable business videos rather than consumer gimmicks.
- – Broad feature set: avatars, dubbing, translation, API, Personal Avatars, interactive videos.
- – Suitable for multilingual training and enablement workflows.
- – Clearly expanded compliance/security program with SOC 2 Type II, ISO 27001, ISO 42001, DPA, and a public subprocessor list

## Nachteile
- – The lower paid plans are relatively tight for collaboration: Starter = 1 editor + 3 guests, Creator = 1 editor + 5 guests.
- – Important governance/L&D features such as Brand Kits, SAML/SSO, SCORM, and Live Team Collaboration are in the Enterprise tier.
- – The official pricing page shows an ambiguity/contradiction in the annual pricing: The plan comparison lists $18/month and $64/month with annual billing, but the FAQ section on the same page lists $264/year and $804/year.
- – According to the official pricing page, Synthesia is desktop-only.

## Quellen
- Offizielle Website: https://www.synthesia.io/

## Letzter Datenstand
2026-04-15

## Originalseite
https://kifox.ai/en/ki-tools/synthesia-en/