# Wix ## Kurzbeschreibung **“Get everything you need to build a website your way.”** **Wix **is a no-code website builder that enables individuals and businesses to create websites, blogs, portfolios, online stores, and booking pages. The platform combines a drag-and-drop editor, templates, hosting, SEO, marketing, CRM, and commerce features in one interface. Since 2026, Wix has also positioned the editor with Wix Harmony as a hybrid AI editor with prompting plus manual fine control. ## Claim Get everything you need to build a website your way ## Geeignet für - Email / Communication - Marketing & Advertising - no Code App - Programming / Software Development - SEO / GEO Optimization - Texts / Content - Websites / Landing Pages ## Kernfunktionen - Image generation - E-commerce Optimization - Logo Design - Newsletter - SEO - Scheduling - Text generation - Website Development ## Preismodell - **free:** Free website creation and publishing; a Premium plan is required for your own domain, ad-free use, or advanced business features. - **subscription:** **Light** Basic plan with your own domain, hosting, AI creation tools, storage, a light marketing suite, and a few collaborators. **Core** For growing websites and initial business features; includes more storage, multi-cloud hosting, basic marketing, payments, basic eCommerce, scheduling/service features, and more collaborators. **Business** For businesses with growth; includes more storage, standard marketing suite, payments, standard eCommerce, scheduling/services, and more collaborators. **Business Elite** For larger requirements; includes unlimited storage, multi-cloud hosting, Advanced Marketing Suite, payments, Advanced eCommerce, scheduling/services, Advanced Developer Platform, and many collaborators. - **other:** **Wix Enterprise **Custom enterprise solution for larger organizations with more complex governance, support, developer, and scaling requirements. Wix refers to enterprise solutions as a separate area. **Wix Studio / Velo / Custom Hosting Solutions** For agencies, developers, and more complex web projects; Wix states that selected custom hosting solutions may be available with Velo in the enterprise context. ## DSGVO und Datenschutz **Gesamteinschätzung:** Conditional **On-Prem / local hosting: indirect / not available** No on-premise or self-hosting option on the customer's own hardware was found on the website. Wix describes an operated cloud service; local deployment is not specified on the website. **Private Cloud / data center: partial** For Enterprise, Wix mentions 'Flexible data storage' and that data can be stored and processed 'within defined geographic boundaries in your own cloud.' This suggests a segregated cloud option, but the exact design for all plans and regions remains unclear on the website. **EU SaaS / Managed: partial** Wix is clearly available as managed SaaS. The website mentions processing of user data within the territory of the European Union, but also Israel and other suitable third countries. A generally guaranteed EU-only data residency for standard SaaS use is not specified on the website. **Hybrid: partial** A true hybrid architecture in the sense of internal plus external is not broadly documented. Indirectly, the Enterprise statement about processing in 'your own cloud' while Wix simultaneously operates the service suggests possible hybrid or customer-specific setups, but the website does not describe this in detail. **DPA / DPA: covered** An addendum regarding data processing for users is available on the website. Wix explicitly describes itself there as a processor for 'data of users of users' and regulates processing according to documented instructions as well as subprocessors. **No training: indirect / not available** No commitment was found on the pages reviewed that prompts, uploads, or outputs are not used for training. On the contrary, the terms of use for AI services mention the 'training of our software tools' using inputs and outputs. A documented opt-out option for AI training was not found on the website. **Open source / transparency path: indirect / not available** No open-source, self-hosting, or open model path was found on the website. Only a note was found that MCP is an open standard; however, this does not demonstrate an open-source or sovereignty path for the actual platform. Export/switching options or open components are not specified on the pages reviewed. **Data processing** Wix operates the platform as a managed cloud service. On the website, an infrastructure consisting of AWS, GCP, and its own data centers is mentioned for Wix Studio. For 'data of users of users,' Wix describes in the privacy section and in the DPA processing as a processor within the EU territory, in Israel, or in third countries with an adequacy decision or under approved transfer mechanisms. For Enterprise, an additional option is described to store and process data within defined geographic boundaries in its own cloud. Subprocessors are mentioned in the DPA; the specific list is only referenced there via a link to a support page. On-premise or local hosting was not specified on the website. **Conclusion** For an EU/EEA tool directory, Wix cannot be presented from a data protection perspective as a universally straightforward standard solution with clearly documented EU-only data storage. However, the website does include key compliance components: privacy policy, DPA, processor role, international transfer mechanisms, and security certifications. Also positive is the Enterprise statement on geographically limited data processing in its own cloud. Critical points remain the lack of generally documented EU-only standard data residency, the data center locations not specifically identified on the pages reviewed, and the AI clause on training inputs and outputs without a documented opt-out on the pages reviewed. Overall, therefore, for EU/EEA it is best classified as 'conditional'. **Sources** - [https://de.wix.com/about/privacy](https://de.wix.com/about/privacy) - [https://de.wix.com/about/privacy-dpa-users](https://de.wix.com/about/privacy-dpa-users) - [https://de.wix.com/studio](https://de.wix.com/studio) - [https://de.wix.com/studio/enterprise](https://de.wix.com/studio/enterprise) - [https://de.wix.com/studio/infrastructure/security](https://de.wix.com/studio/infrastructure/security) - [https://de.wix.com/about/terms-of-use](https://de.wix.com/about/terms-of-use) For the EU/EEA area, the Wix website provides reliable indications of GDPR-relevant components: Wix explicitly describes itself as a processor for 'User-of-User Data,' refers to a data processing addendum ('DPA')/'NDV'), and states processing within the territory of the European Union, Israel, or in third countries with an adequacy decision or on the basis of approved transfer mechanisms. At the same time, the website states that the platform as a whole uses infrastructure from AWS, GCP, and its own data centers, and therefore does not document a consistently purely European standard operation across the website. For Enterprise, however, Wix mentions an option to store and process data 'within designated geographic boundaries' in its own cloud. From an EU/EEA perspective, GDPR-compliant use therefore appears plausible rather *subject to conditions*, especially with a DPA and suitable configuration or Enterprise set-up, but is not clearly documented as straightforward and universally applicable for every standard use case. **Positive** Positive aspects include the privacy policy available on the website, the linked data processing addendum for user data, Wix’s explicit role as a processor for 'User-of-User Data,' the mention of the EU as a processing region, the reference to standard contractual clauses or approved transfer mechanisms, as well as the stated Enterprise option for storage and processing within designated geographic boundaries in its own cloud. In addition, Wix lists security certifications such as SOC 2 Type 2, SOC 3, PCI DSS Level 1, and several ISO certifications. **Negative** Negative is that the website does not establish a clear general EU data residency for all customer data for the standard platform and instead mentions a combination of AWS, GCP, and its own data centers, as well as processing in Israel or other suitable third countries. Specific server locations or individual EU data centers are not identified on the pages found. For AI-related content, it is also stated on the website that Wix may use inputs and outputs to 'train our software tools' and to improve the services; a clearly documented opt-out option for this training was not found on the pages reviewed. The subprocessor list is referenced only via a support page, not directly set out on the de.wix.com pages found. **Server location** For 'User-of-User Data,' the website states processing within the territory of the European Union, Israel, or in third countries with an adequacy decision. For the platform, Wix mentions an infrastructure consisting of AWS, GCP, and its own data centers. Specific individual server or data center locations in the EU/EEA area are not provided on the pages found. ## Hosting und Daten - **On-Prem / lokales Hosting:** unknown - **Private Cloud / Rechenzentrum:** teilweise / indirekt - **EU SaaS / Managed:** teilweise / indirekt - **Hybrid:** teilweise / indirekt - **AVV / DPA:** abgedeckt - **Kein Training auf Kundendaten:** unknown - **Open-Source / Transparenz-Pfad:** unknown ## Standort **Land:** Israel **Taxonomie:** Israel Wix.com Ltd., 5 Yunitsman St., Tel Aviv, Israel. Investor Relations lists the headquarters in Tel Aviv, Israel. ## Vorteile - – Very low barrier to entry: no-code, drag-and-drop, AI-powered page creation. - – Many core features in one platform: hosting, domain, SEO, marketing, bookings, e-commerce. - – Free entry possible; upgrade without rebuilding. - – Large template selection and strong personalization. - – Extensive security/compliance program. ## Nachteile - – The free version runs with Wix branding and a wixsite.com subdomain. - – Payments and serious commerce features are only available starting with Core. - – Prices vary by region/taxes; this makes comparison less transparent. - – In terms of data protection law, use is not automatically GDPR-compliant, because configuration, cookie management, third-party apps, and AI usage must also be handled responsibly by the operator. - – AI features partly use external AI providers. - Switching to other providers with a finished website is only possible with limitations. Wix is a closed system (SaaS - Software as a Service), which means that the website builder and the content are permanently tied to Wix's servers. ## Quellen - Offizielle Website: https://de.wix.com/ ## Letzter Datenstand 2026-04-15 ## Originalseite https://kifox.ai/en/ki-tools/wix-en/