“The future of home care is here”
Figure AI develops electrically powered humanoid robots designed to perform human tasks in industrial, logistics, and—in the future—domestic environments. Figure 02 was tested at BMW Spartanburg in a real production environment; Figure 03 is more focused on domestic use, Helix AI, safety, and mass production.
Figure.AI
The future of home help is here
Location: USA ⓘ Figure AI Inc, 3960 N First St, San Jose, CA 95134, USA.
Target audience
Figure AI is primarily aimed at companies that want to test or scale humanoid robots for physical tasks in real-world work environments. Figure is particularly relevant for the automotive, logistics, warehousing, manufacturing, research, robotics teams, and corporate innovation labs sectors. Figure 03 expands the company’s positioning toward the home market, but its proven strengths currently lie primarily in industrial and commercial pilot operations.
Outstanding features
Figure combines a humanoid hardware body with Helix, a vision-language-action system designed to control perception, movement, and reasoning. According to the manufacturer, Figure 03 features newly developed sensor technology, cameras with higher frame rates and lower latency, palm cameras, tactile finger sensors, improved audio hardware, inductive charging, and a design optimized for mass production. Particularly compelling is the evidence that Figure 02 performed real production tasks on an active assembly line at BMW.
Key Areas of Application
The main areas of application include automotive manufacturing, parts handling, logistics, warehouse operations, pick-and-place, physically demanding tasks, robotics research, AI-driven manipulation, household chores, and commercial automation. Figure 02 was tested at BMW for placing sheet metal components into fixtures; Figure 03 is designed to support a wider range of tasks, such as household chores, sorting, and grasping variable objects, thanks to Helix and improved hands.
Usage & Notes
Figure is not currently a traditional self-service product. Real-world use occurs through direct partnerships, pilot programs, or enterprise deployments. Before deploying the system in the EU, operators should review security zones, risk assessments, the Machinery Directive/Regulation, liability, occupational safety, camera/microphone use, data flows, the AVV/DPA, SCCs, DPF status, and a data protection impact assessment.
Figure 03 from Figure AI is a versatile humanoid robot designed for use in the home, logistics, and other work environments. The 1.73-meter-tall, 61-kilogram system reaches speeds of up to 1.2 meters per second, carries payloads of up to 20 kilograms, and offers a runtime of approximately five hours. Figure 03 was developed for the Helix AI platform and can autonomously perform tasks such as laundry, cleaning, dishwashing, and sorting objects. Cameras in the head and palms, touch-sensitive fingertips, and movable five-fingered hands support precise grasping and the perception of hard-to-see areas. Thanks to its human-like design, the robot can navigate stairs, tight spaces, and changing living environments. The electric platform is also designed for scalable mass production and the deployment of larger robot fleets. With this, Figure AI positions the Figure 03 as an intelligent, all-purpose robot for practical assistance tasks in everyday life, in businesses, and in future commercial applications.
Helix by Figure AI is a vision-language-action model that integrates perception, language understanding, planning, and motion control into the Figure 03 humanoid robot. The AI system processes camera images, sensor data, and naturally phrased instructions to perform tasks autonomously without pre-programmed scripts. Helix learns new skills from training data and can adapt to different objects, spaces, and situations. The current generation, Helix 02, controls the entire robot body—including legs, torso, arms, hands, and individual fingers—directly from visual and sensory inputs. Palm-mounted cameras and tactile finger sensors enable precise grasping as well as controlled handling of delicate or hard-to-see objects. This allows Helix to handle complex tasks such as tidying up, washing dishes, folding laundry, and logistical sorting tasks. The AI combines semantic understanding with continuous, real-time full-body control. Helix thus serves as the central AI platform behind Figure AI’s humanoid robots and is designed for versatile applications in the home, industry, and logistics.
| Target audience | Assessment |
|---|---|
| Private individuals | Limited – While Figure 03 is explicitly designed for home use, there is no publicly confirmed standard purchase or subscription availability for end customers. |
| Self-employed / Freelancers | Rarely to limited – relevant only for robotics demos, research, content, or pilot projects; not as a standard productivity tool. |
| SMEs | Limited – of interest for industrial pilot projects, logistics, material handling, or research; procurement, security, CE compliance, data protection, and integration must be assessed on a case-by-case basis. |
| Large enterprises | Yes, with pilot/enterprise testing – particularly relevant for automotive, manufacturing, logistics, and repetitive pick-and-place tasks; BMW used Figure 02 for eleven months in Spartanburg. (FigureAI) |
| Developers / Research Teams | Yes – relevant for embodied AI, vision-language-action models, robotics data, manipulation, sensor technology, navigation, and autonomous systems. |
| Industry / Automotive | Very well suited for pilot projects – Figure 02 was tested at BMW for sheet-metal loading on an active assembly line and, according to Figure, contributed to the production of over 30,000 X3 vehicles. (FigureAI) |
| Organizations with data protection concerns | Somewhat critical to limited – US provider; sensor data such as photos, videos, or recordings of the environment possible; no publicly verified EU DPA/AVV or EU hosting structure found. |
Hosting & Data
1) On-prem / local hosting
Meaning: The company operates the solution on its own hardware or within its own infrastructure. In the strictest sense, not only the application runs locally, but ideally the model as well.
2) Private cloud / data center
Meaning: The solution runs in a dedicated or more clearly separated cloud environment, often with a hosting provider or hyperscaler, but in a German data center or in a particularly controlled environment.
3) EU SaaS / managed
Meaning: The provider operates the solution itself as a service. The company uses the tool as a ready-made cloud service, ideally with EU data residency.
4) Hybrid
Meaning: One part of the processing remains internal / local / in a private cloud, while another part runs in an external cloud or EU SaaS.
5) AVV / DPA
Meaning: This is the data processing agreement or Data Processing Addendum. It governs that the provider processes personal data on behalf of the customer and is bound by the customer's instructions.
6) No training
Meaning: The provider does not use your prompts, uploads, attachments, chat histories, or outputs for training or improving the general model — ideally excluded by contract.
7) Open-source / transparency path
Meaning: There is a path toward greater technical transparency and sovereignty, for example through:
- open models
- documented components
- self-hostable parts
- traceable architecture
- export / switching options
| On-prem / local hosting | ⚠️ |
| Private cloud / data center | ❓ |
| EU SaaS / Managed | ❓ |
| Hybrid | ✅ |
| DPA / AVV | ❓ |
| No training on customer data | ⚠️ |
| Open source / transparency path | ⚠️ |
Overall assessment:
Hardware/robotics platform featuring AI, sensors, data offloading, and commercial pilot deployments; not a traditional SaaS hosting model. Figure develops humanoid robots with the Helix AI layer, which, according to Figure, controls perception, movement, and reasoning onboard and in real time. Figure 03 is designed for Helix, household use, mass production, and commercial applications.
Hosting model: No publicly documented EU SaaS, no publicly documented on-premise model, and no standard self-hosting offering. The solution consists of a physical robot, onboard AI, sensors, fleet operations, data offload, maintenance, enterprise integration, and customer-specific deployment. Figure 03 includes 10-Gbps mmWave data offload, according to Figure, so that fleets can upload large amounts of data for continuous learning and improvement.
Data Processing: Potentially relevant data includes robotics data, sensor data, camera/video data, environmental data, motion data, service/support data, contact/communication data, and usage data. In its Privacy Policy, Figure explicitly mentions sensory data such as photos, videos, or recordings of people and/or the environment.
Training / Learning: Figure describes Helix as a vision-language-action model that learns over time and acquires new capabilities; Figure 03 is designed for large-scale “pixels-to-action learning” and data offloading. No clear public commitment regarding the non-training of customer data or industrial data was found: No verified information available.
Conclusion:
Figure is particularly interesting for industry, logistics, automotive, and, in the future, household applications. For German companies, productive use is only recommended with contractual data processing regulations, security clearance, robotics risk assessment, data flow analysis, and clear governance.
| On-prem / local hosting | ⚠️ |
| Private cloud / data center | ❓ |
| EU SaaS / Managed | ❓ |
| Hybrid | ✅ |
| DPA / AVV | ❓ |
| No training on customer data | ⚠️ |
| Open source / transparency path | ⚠️ |
Overall assessment:
Hardware/robotics platform featuring AI, sensors, data offloading, and commercial pilot deployments; not a traditional SaaS hosting model. Figure develops humanoid robots with the Helix AI layer, which, according to Figure, controls perception, movement, and reasoning onboard and in real time. Figure 03 is designed for Helix, household use, mass production, and commercial applications.
Hosting model: No publicly documented EU SaaS, no publicly documented on-premise model, and no standard self-hosting offering. The solution consists of a physical robot, onboard AI, sensors, fleet operations, data offload, maintenance, enterprise integration, and customer-specific deployment. Figure 03 includes 10-Gbps mmWave data offload, according to Figure, so that fleets can upload large amounts of data for continuous learning and improvement.
Data Processing: Potentially relevant data includes robotics data, sensor data, camera/video data, environmental data, motion data, service/support data, contact/communication data, and usage data. In its Privacy Policy, Figure explicitly mentions sensory data such as photos, videos, or recordings of people and/or the environment.
Training / Learning: Figure describes Helix as a vision-language-action model that learns over time and acquires new capabilities; Figure 03 is designed for large-scale “pixels-to-action learning” and data offloading. No clear public commitment regarding the non-training of customer data or industrial data was found: No verified information available.
Conclusion:
Figure is particularly interesting for industry, logistics, automotive, and, in the future, household applications. For German companies, productive use is only recommended with contractual data processing regulations, security clearance, robotics risk assessment, data flow analysis, and clear governance.
Strengths & weaknesses at a glance
| Strengths | Weaknesses |
|---|---|
| - Demonstrable real-world test in automobile production at BMW | - No public pricing model and no open purchase/subscription structure |
| - Strong AI concept with Helix as a vision-language-action model | - No proven EU/German launch for private customers |
| - Figure 03 is designed for household, commercial applications and mass production | - Data protection situation for EU use unclear, especially due to sensor data, video/audio recordings and product improvement |
| - Official specifications of 5 hours runtime, 20 kg payload, 61 kg weight and 1.2 m/s speed for Figure 03 | - Safety, liability and operational risks for physical robotics remain high |
| - Advanced sensor technology: cameras, palm cameras, tactile finger sensors and audio for voice interaction | - Figure 03 is not yet a widely available consumer robot despite home focus according to publicly verifiable information |
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GDPR-compliant usage possible?
Overall assessment:Figure AI is a U.S.-based provider headquartered in San Jose, California. On the positive side, Figure provides an up-to-date Privacy Policy, describes data protection rights, lists physical, technical, organizational, and administrative security measures, and explains that data may be used in anonymized or aggregated form for analysis, to develop and improve services, without directly identifying users.
On the negative side, depending on usage, Figure may also collect sensory data, including photos, videos, or recordings of individuals and/or their surroundings. The Privacy Policy also lists service providers, hosting/technology providers, analytics providers, advertising partners, support providers, and parties that users authorize. For EU customers, no publicly available information was found regarding a GDPR DPA, EU representative, standard contractual clauses, a complete list of subprocessors, or EU data residency: No verified information available.
Server location: No verified information regarding EU hosting is available. The Terms state that the service is controlled, operated, and administered from the U.S.
Conclusion:
For industrial pilot projects such as BMW, Figure is technically very relevant, but from a data protection perspective, it is only suitable for the German market after a case-by-case review. If used in Germany, at a minimum, an AVV/DPA, third-country transfer assessment, robot sensor concept, camera/audio concept, deletion/retention rules, access controls, CE/machine safety assessment, and company agreements would be required.