"Design websites faster with intelligent tools."
Framer is a visual, no-code website builder with CMS, hosting, SEO features, and real-time collaboration.
The AI features help with creating layouts, components, and translations; in addition, there is a plugin system for integrations with models like OpenAI, Anthropic, and Gemini. Framer is therefore particularly interesting for marketing websites, landing pages, portfolios, and multilingual websites.
Framer
Design websites faster with intelligent tools
Location: Netherlands ⓘ Framer B.V., Attn: Compliance Officer, Rozengracht 207B, 1016 LZ Amsterdam, The Netherlands
Pro For professionals, small teams, agencies, and startups; more capacity, use of team/marketing stacks, and professional website operation.
Scale For growing companies with flexible, usage-based scaling, higher limits, and add-ons. Other Enterprise Custom contracts, SLAs, enhanced security, direct engineering support, bulk pricing, and enterprise support.
Add-ons Extensions for CMS items, collections, bandwidth, pages, events, and additional enterprise/scale features.
Target audience
Framer is aimed primarily at designers, marketers, founders, startups, agencies, and internal web teams that want to create and publish websites without a traditional developer workflow. Official Framer pages address personal projects, small teams, growing businesses, startups, scaleups, and large organizations. On the Enterprise page, Framer also explicitly describes itself as a solution for teams in areas such as SaaS, fintech, agencies, and AI.
Outstanding features
Framer’s strongest features are the combination of visual website design, direct publishing, and AI support. With Wireframer, responsive page drafts can be generated via prompt; Workshop creates visual components without code; AI Translate automates multilingual content; and AI Plugins allow models such as OpenAI, Anthropic, and Gemini to be connected. In addition, there are CMS, SEO settings, hosting, A/B testing, funnel tracking, roles/permissions, reverse proxy hosting, and Enterprise security features.
Key use cases
Framer is particularly well suited for landing pages, marketing websites, startup websites, portfolios, multilingual sites, campaign-related microsites, and CMS-driven content pages. The platform is designed to publish pages quickly, enable design iteration without dev handoffs, and deliver performance/SEO out of the box. For larger teams, staging, rollback, role models, funnel optimization, and hybrid hosting scenarios are added as well.
Usage & notes
The operation is highly visual: pages are built in the editor and then published directly. A custom domain is possible starting with the paid plan; on the free plan, you are limited to a Framer domain and branding notice. For more demanding infrastructure, there is Reverse Proxy Hosting, where your own host or CDN is placed in front of Framer while Framer remains the origin. From a data protection perspective, it should be noted that although Framer publicly provides a DPA, SCCs, and security documentation, infrastructure and several subprocessors are partly located in the USA; for sensitive data, a proper legal and technical review is therefore advisable.
| Target audience | Assessment |
|---|---|
| Designers / web designers | Very suitable – for visual website design, landing pages, animations, CMS, and fast publishing. |
| Freelancers / agencies | Very suitable – for client websites, portfolios, campaign pages, and marketing websites. |
| Startups / SMEs | Very suitable – for modern websites, launch pages, CMS content, SEO, and scalable marketing. |
| Large enterprises | Suitable – with Enterprise due to SLA, advanced security features, support, and custom contracts. |
| Private individuals | Suitable – for personal websites and hobby projects, but more demanding than simple website builders. |
| App builders / complex backend apps | Conditionally suitable – Framer is primarily a website/design/CMS platform, not a full-fledged app backend builder. |
Hosting & Data
1) On-prem / local hosting
Meaning: The company operates the solution on its own hardware or within its own infrastructure. In the strictest sense, not only the application runs locally, but ideally the model as well.
2) Private cloud / data center
Meaning: The solution runs in a dedicated or more clearly separated cloud environment, often with a hosting provider or hyperscaler, but in a German data center or in a particularly controlled environment.
3) EU SaaS / managed
Meaning: The provider operates the solution itself as a service. The company uses the tool as a ready-made cloud service, ideally with EU data residency.
4) Hybrid
Meaning: One part of the processing remains internal / local / in a private cloud, while another part runs in an external cloud or EU SaaS.
5) AVV / DPA
Meaning: This is the data processing agreement or Data Processing Addendum. It governs that the provider processes personal data on behalf of the customer and is bound by the customer's instructions.
6) No training
Meaning: The provider does not use your prompts, uploads, attachments, chat histories, or outputs for training or improving the general model — ideally excluded by contract.
7) Open-source / transparency path
Meaning: There is a path toward greater technical transparency and sovereignty, for example through:
- open models
- documented components
- self-hostable parts
- traceable architecture
- export / switching options
| On-prem / local hosting | ❓ |
| Private cloud / data center | ⚠️ |
| EU SaaS / Managed | ⚠️ |
| Hybrid | ✅ |
| DPA / AVV | ✅ |
| No training on customer data | ⚠️ |
| Open source / transparency path | ⚠️ |
Overall assessment of hosting & data:
Framer is a managed SaaS website builder for design, CMS, hosting, localization, forms, templates, SEO, and visual website creation. On-premises or private cloud hosting is not publicly documented as a standard option. Positives include fast publishing, CMS, team collaboration, DPA, SOC 2 reports for Enterprise, and clear security documentation. Critical issues remain US hosting, subprocessors, the lack of EU-only data residency, and potential data protection risks from forms, analytics, embeds, and third parties.
Conclusion:
Framer is very well suited for design and marketing websites; for GDPR-critical projects, you should review the DPA/SCCs, cookie/consent setup, form processing, subprocessors, and possible EU hosting alternatives.
| On-prem / local hosting | ❓ |
| Private cloud / data center | ⚠️ |
| EU SaaS / Managed | ⚠️ |
| Hybrid | ✅ |
| DPA / AVV | ✅ |
| No training on customer data | ⚠️ |
| Open source / transparency path | ⚠️ |
Overall assessment of hosting & data:
Framer is a managed SaaS website builder for design, CMS, hosting, localization, forms, templates, SEO, and visual website creation. On-premises or private cloud hosting is not publicly documented as a standard option. Positives include fast publishing, CMS, team collaboration, DPA, SOC 2 reports for Enterprise, and clear security documentation. Critical issues remain US hosting, subprocessors, the lack of EU-only data residency, and potential data protection risks from forms, analytics, embeds, and third parties.
Conclusion:
Framer is very well suited for design and marketing websites; for GDPR-critical projects, you should review the DPA/SCCs, cookie/consent setup, form processing, subprocessors, and possible EU hosting alternatives.
Strengths & weaknesses at a glance
| Strengths | Weaknesses |
|---|---|
| • Very strong no-code approach for websites and landing pages. | • No publicly documented classic on-prem deployment; Framer remains the content origin even when using a reverse proxy. |
| • AI-powered layout, component, and translation features directly in the product. | • From a GDPR perspective, it is not entirely frictionless, because Framer runs on AWS, uses global edge hosting, and names several US subprocessors. |
| • Built-in hosting, CMS, SEO, A/B testing, funnels, and publishing from a single interface. | • The public statement “no customer data for training” is clear for AI Translate, but not a blanket statement for all AI features; at the same time, the Privacy Statement says automated systems may analyze content with ML to improve services. |
| • Real-time collaboration, roles/permissions, and enterprise security features available. | • The free plan is intended more for testing; a custom domain requires an upgrade. |
| • Reverse proxy/hybrid hosting is available for advanced setups. |
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GDPR-compliant usage possible?
GDPR assessment: From a GDPR perspective, Framer is conditionally suitable.
Positive is that Framer provides a Data Processing Addendum in which Framer acts as a processor/subprocessor, processes personal data according to documented customer instructions, contractually binds subprocessors, and provides for SCCs for third-country transfers. In addition, Framer cites SOC 2 Type 1 and Type 2 as well as GDPR and CCPA compliance.
Negative is that, according to its Security page, Framer hosts all services in AWS facilities in the USA. For EU companies, the DPA, SCCs, subprocessors, form data, analytics, cookies, tracking, and integrated third-party providers are therefore particularly important.
Server location: USA, AWS.