"Design websites faster with intelligent tools."
Framer is a visual, no-code website builder with CMS, hosting, SEO features, and real-time collaboration.
The AI features help with creating layouts, components, and translations; in addition, there is a plugin system for integrations with models like OpenAI, Anthropic, and Gemini. Framer is therefore particularly interesting for marketing websites, landing pages, portfolios, and multilingual websites.
Framer
Design websites faster with intelligent tools
Location: Netherlands ⓘ Framer B.V., Attn: Compliance Officer, Rozengracht 207B, 1016 LZ Amsterdam, The Netherlands
Pro For professionals, small teams, agencies, and startups; more capacity, use of team/marketing stacks, and professional website operation.
Scale For growing companies with flexible, usage-based scaling, higher limits, and add-ons. Other Enterprise Custom contracts, SLAs, enhanced security, direct engineering support, bulk pricing, and enterprise support.
Add-ons Extensions for CMS items, collections, bandwidth, pages, events, and additional enterprise/scale features.
Target audience
Framer is aimed primarily at designers, marketers, founders, startups, agencies, and internal web teams that want to create and publish websites without a traditional developer workflow. Official Framer pages address personal projects, small teams, growing businesses, startups, scaleups, and large organizations. On the Enterprise page, Framer also explicitly describes itself as a solution for teams in areas such as SaaS, fintech, agencies, and AI.
Outstanding features
Framer’s strongest features are the combination of visual website design, direct publishing, and AI support. With Wireframer, responsive page drafts can be generated via prompt; Workshop creates visual components without code; AI Translate automates multilingual content; and AI Plugins allow models such as OpenAI, Anthropic, and Gemini to be connected. In addition, there are CMS, SEO settings, hosting, A/B testing, funnel tracking, roles/permissions, reverse proxy hosting, and Enterprise security features.
Key use cases
Framer is particularly well suited for landing pages, marketing websites, startup websites, portfolios, multilingual sites, campaign-related microsites, and CMS-driven content pages. The platform is designed to publish pages quickly, enable design iteration without dev handoffs, and deliver performance/SEO out of the box. For larger teams, staging, rollback, role models, funnel optimization, and hybrid hosting scenarios are added as well.
Usage & notes
The operation is highly visual: pages are built in the editor and then published directly. A custom domain is possible starting with the paid plan; on the free plan, you are limited to a Framer domain and branding notice. For more demanding infrastructure, there is Reverse Proxy Hosting, where your own host or CDN is placed in front of Framer while Framer remains the origin. From a data protection perspective, it should be noted that although Framer publicly provides a DPA, SCCs, and security documentation, infrastructure and several subprocessors are partly located in the USA; for sensitive data, a proper legal and technical review is therefore advisable.
| Target audience | Assessment |
|---|---|
| Designers / web designers | Very suitable – for visual website design, landing pages, animations, CMS, and fast publishing. |
| Freelancers / agencies | Very suitable – for client websites, portfolios, campaign pages, and marketing websites. |
| Startups / SMEs | Very suitable – for modern websites, launch pages, CMS content, SEO, and scalable marketing. |
| Large enterprises | Suitable – with Enterprise due to SLA, advanced security features, support, and custom contracts. |
| Private individuals | Suitable – for personal websites and hobby projects, but more demanding than simple website builders. |
| App builders / complex backend apps | Conditionally suitable – Framer is primarily a website/design/CMS platform, not a full-fledged app backend builder. |
Hosting & Data
1) On-prem / local hosting
Meaning: The company operates the solution on its own hardware or within its own infrastructure. In the strictest sense, not only the application runs locally, but ideally the model as well.
2) Private cloud / data center
Meaning: The solution runs in a dedicated or more clearly separated cloud environment, often with a hosting provider or hyperscaler, but in a German data center or in a particularly controlled environment.
3) EU SaaS / managed
Meaning: The provider operates the solution itself as a service. The company uses the tool as a ready-made cloud service, ideally with EU data residency.
4) Hybrid
Meaning: One part of the processing remains internal / local / in a private cloud, while another part runs in an external cloud or EU SaaS.
5) AVV / DPA
Meaning: This is the data processing agreement or Data Processing Addendum. It governs that the provider processes personal data on behalf of the customer and is bound by the customer's instructions.
6) No training
Meaning: The provider does not use your prompts, uploads, attachments, chat histories, or outputs for training or improving the general model — ideally excluded by contract.
7) Open-source / transparency path
Meaning: There is a path toward greater technical transparency and sovereignty, for example through:
- open models
- documented components
- self-hostable parts
- traceable architecture
- export / switching options
| On-prem / local hosting | ❓ |
| Private cloud / data center | ❓ |
| EU SaaS / Managed | ⚠️ |
| Hybrid | ❓ |
| DPA / AVV | ✅ |
| No training on customer data | ⚠️ |
| Open source / transparency path | ⚠️ |
On-prem / local hosting: indirect / not available
Framer describes itself as a hosted platform. According to the help article, there is no HTML export for self-hosting because published sites depend on platform-managed services. An on-premise or local deployment option is not specified on the website.
Private Cloud / Data Center: Unclear
There is enterprise and security information, but no clear indication of a dedicated private cloud, single-tenant, or EU/EEA data center option. Not specified on the website.
EU SaaS / Managed: Partially
Framer is available as managed SaaS and provides DPAs/SCCs for EU/EEA customers. At the same time, the security page lists AWS in the United States as the hosting location; EU data residency or EU hosting are not specified on the website.
Hybrid: unclear
A hybrid operating model with partial on-premises or private processing is not described on the website. Not specified on the website.
AVV / DPA: covered
Framer offers a Data Processing Addendum and explicitly describes it as a supplement to the terms of the agreement. The DPA refers to SCCs for international transfers and governs subprocessors.
No training: partially
The AI Notice states that third-party providers may not use customer inputs and outputs to train their models. At the same time, all non-Enterprise customers grant Framer the right to use inputs and outputs in de-identified form to train its own AI models. Only for Enterprise customers is the use of inputs and outputs for training Framer AI models prohibited. A general opt-out option is not specified on the website.
Open Source / Transparency: Partial
The website does not mention an open-source operating model or disclose the service’s core components. A positive aspect is a transparency and migration path via data portability: Framer refers to open web standards as well as the export of site data and CMS data in standard formats.
Data Processing
Framer describes itself as a hosted cloud service. According to the security page, all services are operated in AWS facilities in the United States; the list of subprocessors also lists AWS with “United States.” The DPA provides for SCCs for EU/EEA-related data transfers. Subprocessors are documented on a separate page. Regarding AI, the AI Notice states: Third-party models may not use customer inputs and outputs to train their models; Framer itself may do so in de-identified form for non-Enterprise customers, but not for Enterprise customers.
Conclusion
For users in the EU/EEA, Framer is only conditionally suitable from a data protection perspective. Positive aspects include the DPA, SCCs, subprocessor transparency, and security certifications. However, the documented U.S. hosting, the unspecified EU data residency, and the use of AI inputs and outputs for training purposes for non-Enterprise customers argue against an unrestricted evaluation. The best option apparent on the website is likely Enterprise use with a DPA review and without permission for training AI data; a simple EU-only hosting or on-premises option is not evident.
Sources
- https://www.framer.com/legal/privacy-statement/
- https://www.framer.com/legal/data-processing-addendum/
- https://www.framer.com/legal/security
- https://www.framer.com/legal/sub-processors/
- https://www.framer.com/legal/ai-notice
- https://www.framer.com/help/articles/can-i-export-my-website-to-html-and-self-host-it/
- https://www.framer.com/help/articles/porting-your-data-from-framer/
| On-prem / local hosting | ❓ |
| Private cloud / data center | ❓ |
| EU SaaS / Managed | ⚠️ |
| Hybrid | ❓ |
| DPA / AVV | ✅ |
| No training on customer data | ⚠️ |
| Open source / transparency path | ⚠️ |
On-prem / local hosting: indirect / not available
Framer describes itself as a hosted platform. According to the help article, there is no HTML export for self-hosting because published sites depend on platform-managed services. An on-premise or local deployment option is not specified on the website.
Private Cloud / Data Center: Unclear
There is enterprise and security information, but no clear indication of a dedicated private cloud, single-tenant, or EU/EEA data center option. Not specified on the website.
EU SaaS / Managed: Partially
Framer is available as managed SaaS and provides DPAs/SCCs for EU/EEA customers. At the same time, the security page lists AWS in the United States as the hosting location; EU data residency or EU hosting are not specified on the website.
Hybrid: unclear
A hybrid operating model with partial on-premises or private processing is not described on the website. Not specified on the website.
AVV / DPA: covered
Framer offers a Data Processing Addendum and explicitly describes it as a supplement to the terms of the agreement. The DPA refers to SCCs for international transfers and governs subprocessors.
No training: partially
The AI Notice states that third-party providers may not use customer inputs and outputs to train their models. At the same time, all non-Enterprise customers grant Framer the right to use inputs and outputs in de-identified form to train its own AI models. Only for Enterprise customers is the use of inputs and outputs for training Framer AI models prohibited. A general opt-out option is not specified on the website.
Open Source / Transparency: Partial
The website does not mention an open-source operating model or disclose the service’s core components. A positive aspect is a transparency and migration path via data portability: Framer refers to open web standards as well as the export of site data and CMS data in standard formats.
Data Processing
Framer describes itself as a hosted cloud service. According to the security page, all services are operated in AWS facilities in the United States; the list of subprocessors also lists AWS with “United States.” The DPA provides for SCCs for EU/EEA-related data transfers. Subprocessors are documented on a separate page. Regarding AI, the AI Notice states: Third-party models may not use customer inputs and outputs to train their models; Framer itself may do so in de-identified form for non-Enterprise customers, but not for Enterprise customers.
Conclusion
For users in the EU/EEA, Framer is only conditionally suitable from a data protection perspective. Positive aspects include the DPA, SCCs, subprocessor transparency, and security certifications. However, the documented U.S. hosting, the unspecified EU data residency, and the use of AI inputs and outputs for training purposes for non-Enterprise customers argue against an unrestricted evaluation. The best option apparent on the website is likely Enterprise use with a DPA review and without permission for training AI data; a simple EU-only hosting or on-premises option is not evident.
Sources
- https://www.framer.com/legal/privacy-statement/
- https://www.framer.com/legal/data-processing-addendum/
- https://www.framer.com/legal/security
- https://www.framer.com/legal/sub-processors/
- https://www.framer.com/legal/ai-notice
- https://www.framer.com/help/articles/can-i-export-my-website-to-html-and-self-host-it/
- https://www.framer.com/help/articles/porting-your-data-from-framer/
Strengths & weaknesses at a glance
| Strengths | Weaknesses |
|---|---|
| • Very strong no-code approach for websites and landing pages. | • No publicly documented classic on-prem deployment; Framer remains the content origin even when using a reverse proxy. |
| • AI-powered layout, component, and translation features directly in the product. | • From a GDPR perspective, it is not entirely frictionless, because Framer runs on AWS, uses global edge hosting, and names several US subprocessors. |
| • Built-in hosting, CMS, SEO, A/B testing, funnels, and publishing from a single interface. | • The public statement “no customer data for training” is clear for AI Translate, but not a blanket statement for all AI features; at the same time, the Privacy Statement says automated systems may analyze content with ML to improve services. |
| • Real-time collaboration, roles/permissions, and enterprise security features available. | • The free plan is intended more for testing; a custom domain requires an upgrade. |
| • Reverse proxy/hybrid hosting is available for advanced setups. |
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GDPR-compliant usage possible?
Framer documents a GDPR-compliant legal basis for data processing in the EU/EEA context via a Data Processing Addendum with SCCs and describes security measures and certifications. At the same time, the website lists AWS data centers in the United States as the hosting location for all services. The website does not specify an EU data residency or an EU/EEA hosting option. Additionally, according to the AI Notice, inputs and outputs from non-enterprise customers are used in de-identified form to train Framer’s AI models. For use within Europe, Framer cannot therefore be generally considered fully GDPR-compliant, but only under certain conditions—specifically, following a DPA/SCC review and depending on the pricing plan or the decision to opt out of certain AI features.
Positive
The website includes a privacy policy, a Data Processing Agreement (DPA) based on Article 28 with reference to Standard Contractual Clauses (SCCs) for transfers to third countries, a list of subprocessors, and security information. Framer also cites ISO 27001:2022 and SOC 2 Type 2. For enterprise customers, the AI Notice states that inputs and outputs are not used for training Framer AI models.
Negative
The website lists AWS facilities in the United States as the hosting location for all Framer services. The website does not specify an EU data residency, EU data centers, or an EU-only hosting option. For non-enterprise customers, the AI Notice permits the use of inputs and outputs in de-identified form for training Framer AI models. The website does not provide for an on-premises or true self-hosting option.
Server Location
According to the security page, all Framer services are hosted in AWS facilities in the United States. AWS is also listed in the subprocessor list with “Territories: United States.” An EU/EEA data center location for the service itself is not specified on the website.