"The first no-design creation software"
Mate is a web-based content creation software for on-brand images, graphics, animations, videos, social media assets, performance marketing creatives, and website visuals. The platform is aimed at teams that want to create content in corporate design without any design skills. AI features include Brand AI, AI Onboarding, AI Templates, AI Caption, AI Pictures, as well as AI Posts & Templates.
Mate Studio
Create agency-level visuals in less than 60 seconds with AI
Location: Germany ⓘ Mate Software GmbH, Obernstraße 44, 33602 Bielefeld, Germany. Register: Bielefeld Local Court, HRB 43575.
Trial option without a credit card as well as regular live demos; no permanently free production plan publicly listed.
Basic Entry-level plan with AI credits, asset storage, stock assets from Unsplash and Pexels, social media integrations, and email support.
Pro For small teams; includes Basic features plus more AI credits, more asset storage, video and audio features, custom font, multiple color schemes, scheduled social media posts, and bookable add-ons.
Business For power users and growing teams; includes Pro features plus more storage, unlimited color schemes, DAM and publishing tool integrations, full role management, approval workflow, and priority support.
Enterprise Custom offering for large teams, multiple brands, and international locations; includes Business features plus custom digital and print templates, multiple brandings, dedicated account manager, SSO, and enterprise service package. Other Add-ons Service packages, integrations, SSO options, enterprise services, and custom templates.
AI Credits Monthly AI credits depending on the plan; exact quotas vary by plan.
Target audience
Mate Studio is aimed at companies, marketing teams, HR departments, agencies, franchise systems, branch structures, B2B communication teams, and self-employed professionals who need to create brand-compliant content on a regular basis. Mate is particularly suitable for organizations where many employees are expected to create social media posts, campaign visuals, employer branding content, banners, or short videos without having to involve a design agency every time.
Outstanding features
Mate combines corporate design templates with AI-supported content production. Highlights include Brand AI, AI Onboarding, AI Templates, AI Caption Text, AI Pictures, AI Posts & Templates, social media integrations, DAM connections, asset library, role management, approval workflows, SSO, and export formats such as PNG, JPEG, PDF, MP4, WEBM, and GIF. This makes Mate particularly suitable for scalable, repeatable, and brand-safe content creation.
Main use cases
Typical use cases include social media content, performance marketing visuals, employer branding, campaign visuals, branch marketing, franchise communication, website graphics, banners, short videos, presentation visuals, HR posts, and brand-compliant content production for multiple teams or locations.
Usage & notes
Mate is used in the browser and does not need to be installed locally. Before implementation, companies should define their corporate design rules, template structure, roles, approval workflows, DAM connection, social media channels, and AI usage policies. For privacy-sensitive content, it should be clarified in advance which AI services are specifically used, whether customer data is excluded from training, and which subprocessors are listed in the DPA/TOM document.
| Target audience | Assessment |
|---|---|
| Private individuals | Rather no – Mate is clearly geared toward companies, brand communication, and teams, not private image editing. |
| Self-employed / freelancers | Yes – suitable for recurring social media, ad, and website creatives in your own corporate design. |
| SMEs | Very suitable – especially for marketing teams without extensive internal design resources. |
| Large enterprises | Very suitable – enterprise features such as multiple brandings, role management, approval workflows, SSO, and a dedicated account manager are provided. |
| Agencies | Yes – useful for recurring asset production, client brands, social posts, banners, and performance creatives. |
| Marketing / communication | Very suitable – core target group for social media, performance marketing, websites, ads, and brand-compliant content production. |
| HR / Employer Branding | Yes – suitable for job ads, internal communication, event graphics, and employer communication. |
| Designers / Brand Managers | Yes – useful for scaling existing corporate design guidelines and reducing the workload for standard formats. |
| Privacy-sensitive organizations | Conditionally to well suited – German provider, AWS EU hosting, DPA on request, and encryption are positive; no publicly clear non-training commitment for AI functions was found. |
Hosting & Data
1) On-prem / local hosting
Meaning: The company operates the solution on its own hardware or within its own infrastructure. In the strictest sense, not only the application runs locally, but ideally the model as well.
2) Private cloud / data center
Meaning: The solution runs in a dedicated or more clearly separated cloud environment, often with a hosting provider or hyperscaler, but in a German data center or in a particularly controlled environment.
3) EU SaaS / managed
Meaning: The provider operates the solution itself as a service. The company uses the tool as a ready-made cloud service, ideally with EU data residency.
4) Hybrid
Meaning: One part of the processing remains internal / local / in a private cloud, while another part runs in an external cloud or EU SaaS.
5) AVV / DPA
Meaning: This is the data processing agreement or Data Processing Addendum. It governs that the provider processes personal data on behalf of the customer and is bound by the customer's instructions.
6) No training
Meaning: The provider does not use your prompts, uploads, attachments, chat histories, or outputs for training or improving the general model — ideally excluded by contract.
7) Open-source / transparency path
Meaning: There is a path toward greater technical transparency and sovereignty, for example through:
- open models
- documented components
- self-hostable parts
- traceable architecture
- export / switching options
| On-prem / local hosting | ❓ |
| Private cloud / data center | ⚠️ |
| EU SaaS / Managed | ✅ |
| Hybrid | ❓ |
| DPA / AVV | ✅ |
| No training on customer data | ❓ |
| Open source / transparency path | ❓ |
On-Prem / local hosting: indirect / not available
The FAQ states that Mate is a web-based application and does not need to be installed locally. An on-prem, local, or self-hosting option is not specified on the website.
Private Cloud / data center: partial
Hosting on AWS in 'European regions' is documented. This suggests a regional classification in the EU/EEA context, but a dedicated, private, or isolated customer environment is not described on the website.
EU SaaS / Managed: covered
Mate describes itself as a web-based SaaS application; at the same time, the website mentions AWS hosting in European regions and presents the platform as a European creation platform. This generally documents an EU-oriented managed SaaS operation, even though specific regions are missing.
Hybrid: indirect / not available
There are indications of integrations, for example with DAM systems, but no description of a hybrid operating model in which one part runs locally/private cloud and one part runs as an external SaaS service.
DPA / DPA: covered
The website states multiple times that Mate can conclude 'data processing agreements' or 'Datenverarbeitungsverträge' upon request. In addition, the security page indicates that subprocessors are included in the DPA or in the TOMs.
No training: unclear
No statement was found on the website that prompts, uploads, chat histories, or outputs are generally not used for training general AI models. An opt-out from AI training is not specified on the website.
Open source / transparency path: indirect / not available
Open-source components, open models, self-hostable parts, or any other transparency/sovereignty path are not specified on the website. Export formats for content are mentioned, but there is no actual open-source or transparency path.
Data processing
According to the website, Mate is a web-based SaaS software. The infrastructure runs on AWS; according to the security page, it is hosted in European regions. For data at rest, AWS services such as RDS and S3 with AES-256 encryption are used. A DPA/AVV is available upon request. According to the security page, the list of data subprocessors is not publicly linked, but is only accessible in the DPA or in the TOMs. Statements on EU data residency at country/region level, on on-prem/self-hosting, on an AI training opt-out, or on certifications are not specified on the website.
Conclusion
For users in the EU/EEA, the data processing is tendentially documented in a privacy-friendly manner, because Mate mentions European AWS hosting, DPA/AVV upon request, and security measures. However, important details for a reliable unrestricted GDPR approval are missing from the website, especially regarding specific data residency, public subprocessors, training use, and certifications. Therefore overall 'conditional'.
Sources
| On-prem / local hosting | ❓ |
| Private cloud / data center | ⚠️ |
| EU SaaS / Managed | ✅ |
| Hybrid | ❓ |
| DPA / AVV | ✅ |
| No training on customer data | ❓ |
| Open source / transparency path | ❓ |
On-Prem / local hosting: indirect / not available
The FAQ states that Mate is a web-based application and does not need to be installed locally. An on-prem, local, or self-hosting option is not specified on the website.
Private Cloud / data center: partial
Hosting on AWS in 'European regions' is documented. This suggests a regional classification in the EU/EEA context, but a dedicated, private, or isolated customer environment is not described on the website.
EU SaaS / Managed: covered
Mate describes itself as a web-based SaaS application; at the same time, the website mentions AWS hosting in European regions and presents the platform as a European creation platform. This generally documents an EU-oriented managed SaaS operation, even though specific regions are missing.
Hybrid: indirect / not available
There are indications of integrations, for example with DAM systems, but no description of a hybrid operating model in which one part runs locally/private cloud and one part runs as an external SaaS service.
DPA / DPA: covered
The website states multiple times that Mate can conclude 'data processing agreements' or 'Datenverarbeitungsverträge' upon request. In addition, the security page indicates that subprocessors are included in the DPA or in the TOMs.
No training: unclear
No statement was found on the website that prompts, uploads, chat histories, or outputs are generally not used for training general AI models. An opt-out from AI training is not specified on the website.
Open source / transparency path: indirect / not available
Open-source components, open models, self-hostable parts, or any other transparency/sovereignty path are not specified on the website. Export formats for content are mentioned, but there is no actual open-source or transparency path.
Data processing
According to the website, Mate is a web-based SaaS software. The infrastructure runs on AWS; according to the security page, it is hosted in European regions. For data at rest, AWS services such as RDS and S3 with AES-256 encryption are used. A DPA/AVV is available upon request. According to the security page, the list of data subprocessors is not publicly linked, but is only accessible in the DPA or in the TOMs. Statements on EU data residency at country/region level, on on-prem/self-hosting, on an AI training opt-out, or on certifications are not specified on the website.
Conclusion
For users in the EU/EEA, the data processing is tendentially documented in a privacy-friendly manner, because Mate mentions European AWS hosting, DPA/AVV upon request, and security measures. However, important details for a reliable unrestricted GDPR approval are missing from the website, especially regarding specific data residency, public subprocessors, training use, and certifications. Therefore overall 'conditional'.
Sources
Strengths & weaknesses at a glance
| Strengths | Weaknesses |
|---|---|
| • Very strong for brand-compliant content production | • Not a pure text-to-image/text-to-video generator like Pollo, Runway, or Midjourney |
| • Images, graphics, animations, and videos in one tool | • Strong focus on brand communication, less on free creative AI experiments |
| • AI Caption, AI Pictures, and AI Templates | • No publicly accessible AVV/DPA or list of subprocessors; documents only available on request or in the DPA/TOMs |
| • Social media integrations and scheduled posts | • No publicly clearly documented no-training guarantee for entered AI data found |
| • DAM integrations possible | • More B2B-oriented for small individuals compared to simple design tools |
| • Role management, approval workflows, and SSO in a business/enterprise context | |
| • German provider with AWS EU hosting and AVV/DPA upon request |
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GDPR-compliant usage possible?
The website documents several data protection and hosting aspects relevant for the EU/EEA region: Mate describes itself as GDPR-compliant, offers an AVV/DPA upon request, and states hosting on AWS in European regions. This is positive for use in the EU/EEA. However, the documentation published on the website is not sufficient for a fully clear classification as 'yes', because key points are only available indirectly or only upon request: specific EU data center countries are not named, the list of subprocessors is not publicly viewable, an explicit exclusion of training with customer data is not stated on the website, and certifications such as ISO 27001 or SOC 2 are not mentioned on the website.
Positive
Positively documented are: Privacy policy available, AVV/DPA available upon request, Hosting via AWS in European regions, AES-256 encryption for data at rest as well as an external penetration test, which can be shared under NDA. In addition, Mate positions itself as a 'One European Creation platform' and 'Built with ❤️ in Europe'.
Negative
Negative or limiting is that the website states no specific server location within the EU/EEA, provides no publicly viewable subprocessor list, mentions no explicit opt-out or contractual exclusion of AI training with customer data, describes no on-prem/self-hosting option, and states no relevant certifications such as ISO 27001 or SOC 2 on the website.
Server location
The Security page states that Mate's entire infrastructure runs on Amazon AWS and is 'hosted in European regions'. A specific country or specific data center in the EU/EEA is not stated on the website.
