AI-powered video platform for avatar-based business videos.
Synthesia is an AI video platform that enables companies to create professional videos without a camera, studio, or actors.
Content can be transformed from a prompt, script, document, PDF, or URL into multi-scene videos and then refined with avatars, voices, branding, and translations. The clear focus is on training, sales enablement, marketing, and internal communication.
Synthesia
The #1 AI video platform for business
Location: United Kingdom ⓘ Synthesia Ltd, 20 Triton Street, Regent's Place, 3rd Floor, London NW1 3BF, United Kingdom.
Creator Everything in Starter plus more Personal Avatars, API access, branded video pages, multiple avatars per scene, interactive videos, more AI avatars, priority support, and more credits. Other Enterprise Custom Enterprise plan with unlimited video minutes, translation, many stock avatars, unlimited Personal Avatars, SAML/SSO, live collaboration, Brand Kits, SCORM export, onboarding, dedicated CSM, and custom credits.
Credits / API / Custom Avatar Synthesia uses credits as a shared currency for AI usage features; custom Personal Avatars are included depending on the plan or expanded on the Enterprise side.
Target audience
Synthesia is primarily aimed at companies and teams that repeatedly create videos for training, product communication, sales enablement, marketing, or internal communication. Official use cases include L&D, Sales Enablement, Marketing, IT/Cybersecurity, Customer Service, and Business Operations, among others. The tool is also usable for solo users, but the core focus is clearly on professional, standardizable workflows rather than classic social video editing.
Outstanding features
Among the strongest features are the AI Video Assistant for converting text, files, PDFs, or URLs into a video draft, working with 240+ avatars and 160+ languages, Personal Avatars, AI Dubbing, 1-Click Translation, API automation, and interactive videos. In the enterprise segment, additional features include Brand Kits, SCORM export, SAML/SSO, Live Collaboration, and custom credits. This makes Synthesia less of a single AI feature and more of a complete production and delivery platform for business video workflows.
Key application areas
Particularly obvious use cases include onboarding, compliance and product training, converting SOPs/documents into video, multilingual localization, sales and enablement videos, internal updates, as well as product-related explainer videos. Synthesia explicitly positions itself as a tool for turning text- and document-heavy communication into videos that can be produced quickly, reused, and updated easily. Especially in internationally distributed teams, the combination of avatar, voice, dubbing, and translation is a key added value.
Usage & notes
According to Synthesia, the interface is designed so that even non-video editors can achieve results quickly; officially, the company describes the editor as being conceptually similar to a slide deck. At the same time, according to the pricing page, the platform is desktop-only, which is relevant for procurement decisions. From a data protection perspective, companies should note that while Synthesia offers a DPA, SCC/adequacy mechanisms, a DPO, an EU representative, and transparent subprocessor lists, it still integrates several third-party providers, and the customer remains responsible for the lawfulness of its inputs, integrations, and consents for Custom Avatars. Particularly important: for Custom Avatars, Synthesia explicitly requires the free and informed consent of the person concerned in the Customer Terms
| Target audience | Assessment |
|---|---|
| Private individuals | Conditionally suitable – usable for testing AI videos, but the focus is clearly on business video creation. |
| Self-employed / freelancers | Suitable – for explainer videos, product demos, social clips, training content, and multilingual customer communication. |
| SMEs | Very suitable – especially for training, onboarding, internal communication, marketing, and sales enablement. |
| Large enterprises | Very suitable – Synthesia is strongly geared toward scalable enterprise videos, SSO, SCORM, Brand Kits, collaboration, API access, and enterprise onboarding. |
| L&D, HR, Sales, and Marketing teams | Very suitable – Synthesia positions itself as an AI Video Platform for Business with AI avatars, voiceovers, and many languages. |
Hosting & Data
1) On-prem / local hosting
Meaning: The company operates the solution on its own hardware or within its own infrastructure. In the strictest sense, not only the application runs locally, but ideally the model as well.
2) Private cloud / data center
Meaning: The solution runs in a dedicated or more clearly separated cloud environment, often with a hosting provider or hyperscaler, but in a German data center or in a particularly controlled environment.
3) EU SaaS / managed
Meaning: The provider operates the solution itself as a service. The company uses the tool as a ready-made cloud service, ideally with EU data residency.
4) Hybrid
Meaning: One part of the processing remains internal / local / in a private cloud, while another part runs in an external cloud or EU SaaS.
5) AVV / DPA
Meaning: This is the data processing agreement or Data Processing Addendum. It governs that the provider processes personal data on behalf of the customer and is bound by the customer's instructions.
6) No training
Meaning: The provider does not use your prompts, uploads, attachments, chat histories, or outputs for training or improving the general model — ideally excluded by contract.
7) Open-source / transparency path
Meaning: There is a path toward greater technical transparency and sovereignty, for example through:
- open models
- documented components
- self-hostable parts
- traceable architecture
- export / switching options
| On-prem / local hosting | ❓ |
| Private cloud / data center | ✅ |
| EU SaaS / Managed | ✅ |
| Hybrid | ❓ |
| DPA / AVV | ✅ |
| No training on customer data | ✅ |
| Open source / transparency path | ❓ |
Overall assessment of hosting & data:
Synthesia is primarily a managed SaaS tool for AI videos, avatars, voiceovers, translation, dubbing, brand kits, collaboration, and API-based video creation. On-premises or local hosting is not publicly documented as a standard option. Positive aspects include a DPA, SOC/security documentation, EU data storage according to the Trust Center, subprocessor transparency, SAML/SSO in the Enterprise plan, content moderation, and a business focus. Critical points remain international subprocessors, the processing of faces/voices, consent requirements for avatars, as well as the need to review sensitive content in advance.
Conclusion:
Synthesia is particularly suitable for companies that want to create AI videos quickly, in multiple languages, and in line with their brand; for highly sensitive personal data or strict on-prem requirements, additional data protection and contractual review is necessary.
| On-prem / local hosting | ❓ |
| Private cloud / data center | ✅ |
| EU SaaS / Managed | ✅ |
| Hybrid | ❓ |
| DPA / AVV | ✅ |
| No training on customer data | ✅ |
| Open source / transparency path | ❓ |
Overall assessment of hosting & data:
Synthesia is primarily a managed SaaS tool for AI videos, avatars, voiceovers, translation, dubbing, brand kits, collaboration, and API-based video creation. On-premises or local hosting is not publicly documented as a standard option. Positive aspects include a DPA, SOC/security documentation, EU data storage according to the Trust Center, subprocessor transparency, SAML/SSO in the Enterprise plan, content moderation, and a business focus. Critical points remain international subprocessors, the processing of faces/voices, consent requirements for avatars, as well as the need to review sensitive content in advance.
Conclusion:
Synthesia is particularly suitable for companies that want to create AI videos quickly, in multiple languages, and in line with their brand; for highly sensitive personal data or strict on-prem requirements, additional data protection and contractual review is necessary.
Strengths & weaknesses at a glance
| Strengths | Weaknesses |
|---|---|
| – Very strong specialization in scalable business videos rather than consumer gimmicks. | – The lower paid plans are relatively tight for collaboration: Starter = 1 editor + 3 guests, Creator = 1 editor + 5 guests. |
| – Broad feature set: avatars, dubbing, translation, API, Personal Avatars, interactive videos. | – Important governance/L&D features such as Brand Kits, SAML/SSO, SCORM, and Live Team Collaboration are in the Enterprise tier. |
| – Suitable for multilingual training and enablement workflows. | – The official pricing page shows an ambiguity/contradiction in the annual pricing: The plan comparison lists $18/month and $64/month with annual billing, but the FAQ section on the same page lists $264/year and $804/year. |
| – Clearly expanded compliance/security program with SOC 2 Type II, ISO 27001, ISO 42001, DPA, and a public subprocessor list | – According to the official pricing page, Synthesia is desktop-only. |
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GDPR-compliant usage possible?
GDPR assessment: From a GDPR perspective, Synthesia is conditionally to well suited, especially for business and enterprise use.
Positive is that Synthesia offers a Data Processing Addendum that addresses its role as a processor of customer data. In addition, Synthesia lists security measures, subprocessors management, transfer impact assessments for cross-border transfers, and technical/organizational measures in its Security section. It is also positive that, according to the Trust Center FAQ, Synthesia stores data within the EU in data centers in Ireland.
Negative is that Synthesia uses subprocessors and affiliates in several countries, including connections to the USA and the UK; therefore, EU companies must review the DPA, subprocessors, third-country transfers, avatar/voice rights, and moderation processes.
Server location: According to the Synthesia Trust Center, data is stored within the EU in data centers in Ireland; however, subprocessors and international processing remain relevant. Further links: Synthesia DPA, Security Practices, Subprocessors.