“Build exactly what you envision with AI + no-code development.”
Bubble is a no-code platform for building web and mobile apps with visual logic, a database, workflows, API integrations, and now also AI-powered app generation.
The tool is aimed at makers, startups, agencies, and companies that want to build and operate applications without traditional full-stack development. In doing so, Bubble covers development, deployment, hosting, and scaling within its own platform ecosystem.
Bubble
Build exactly what you envision with AI + no-code development
Location: USA ⓘ Bubble Group, Inc., 22 W 21st Street, 2nd Floor, New York, NY 10010, USA.
Growth For growing apps with more workload, more editor/branching options, and advanced production features.
Team For scaling teams with sub-apps, multiple app editors, more branches, more workload, and longer server logs. Other Enterprise Custom workload, choice of hosting location, customizable server, dedicated support, and individual app/mobile limits.
Add-ons Workload tiers, additional file storage, and plugin subscriptions.
Target audience
Bubble is aimed primarily at founders, product teams, freelancers, agencies, and SMEs that want to build web or mobile apps without a traditional software development team. For companies with stricter governance and security requirements, Bubble also offers Enterprise features such as dedicated instances, centralized control, and choice of hosting location. Bubble is especially attractive for teams that want to quickly develop MVPs, customer portals, marketplaces, internal tools, or SaaS products.
Outstanding features
Its strongest features include the visual app builder, integrated database and workflow logic, API integration via the API Connector, as well as hosting and deployment from a single source. Bubble also positions itself with AI-powered app generation, which according to the provider can produce an initial MVP in minutes. For larger organizations, dedicated AWS-based instances, SOC 2 Type II, and advanced security and administration options are relevant.
Key use cases
Bubble is particularly suitable for no-code app building, customer portals, marketplaces, platform products, internal business tools, web apps with forms and workflows, as well as applications with external API integration. Thanks to versioning, team features, and production-ready hosting, the platform can be used not only for prototyping but also for ongoing operations.
Usage & notes
Operation is primarily visual in the Bubble editor. For simple to medium-complexity use cases, no traditional coding is required; however, more complex integrations, data models, and performance issues still require technical understanding. For privacy-sensitive projects, it should be checked early on whether the Bubble DPA, the transfer mechanisms, and the limitations for sensitive data are compatible with your own use case.
| Target audience | Assessment |
|---|---|
| Private individuals / Makers | Suitable – for app ideas, simple web apps, and prototypes without traditional programming. |
| Self-employed / Freelancers | Very suitable – for MVPs, customer portals, internal tools, marketplaces, and web app prototypes. |
| Startups / Founders | Very suitable – Bubble is strong for fast MVPs, SaaS prototypes, and production-oriented no-code web apps. |
| SMEs | Suitable to very suitable – for internal database apps, automations, and customer-facing portals. |
| Large enterprises | Conditionally suitable to suitable – more usable with Enterprise thanks to Dedicated AWS Instance, choice of hosting region, SSO, and dedicated support. |
| Developers | Conditionally suitable – good for rapid implementation, but less suitable for deeply controlled custom architecture. |
Hosting & Data
1) On-prem / local hosting
Meaning: The company operates the solution on its own hardware or within its own infrastructure. In the strictest sense, not only the application runs locally, but ideally the model as well.
2) Private cloud / data center
Meaning: The solution runs in a dedicated or more clearly separated cloud environment, often with a hosting provider or hyperscaler, but in a German data center or in a particularly controlled environment.
3) EU SaaS / managed
Meaning: The provider operates the solution itself as a service. The company uses the tool as a ready-made cloud service, ideally with EU data residency.
4) Hybrid
Meaning: One part of the processing remains internal / local / in a private cloud, while another part runs in an external cloud or EU SaaS.
5) AVV / DPA
Meaning: This is the data processing agreement or Data Processing Addendum. It governs that the provider processes personal data on behalf of the customer and is bound by the customer's instructions.
6) No training
Meaning: The provider does not use your prompts, uploads, attachments, chat histories, or outputs for training or improving the general model — ideally excluded by contract.
7) Open-source / transparency path
Meaning: There is a path toward greater technical transparency and sovereignty, for example through:
- open models
- documented components
- self-hostable parts
- traceable architecture
- export / switching options
| On-prem / local hosting | ❓ |
| Private cloud / data center | ⚠️ |
| EU SaaS / Managed | ⚠️ |
| Hybrid | ⚠️ |
| DPA / AVV | ✅ |
| No training on customer data | ❓ |
| Open source / transparency path | ⚠️ |
Overall assessment of hosting & data:
Bubble is a managed no-code/low-code platform for full-stack web apps with database, workflows, authentication, plugins, APIs, mobile app features, and hosting. Complete self-hosting of the Bubble platform is not publicly documented as a standard option. Positives include rapid app development, integrated hosting, Security Dashboard, Privacy Rules, Enterprise Dedicated AWS Instance, and workload scaling. Critical concerns are platform lock-in, cloud/AWS dependency, plugin risks, external APIs, and limited suitability for particularly sensitive data.
Conclusion:
Bubble is very well suited for MVPs, internal tools, and web apps; for GDPR-critical applications, Enterprise region, DPA, Privacy Rules, plugin review, data minimization, and a clear security review should be mandatory.
| On-prem / local hosting | ❓ |
| Private cloud / data center | ⚠️ |
| EU SaaS / Managed | ⚠️ |
| Hybrid | ⚠️ |
| DPA / AVV | ✅ |
| No training on customer data | ❓ |
| Open source / transparency path | ⚠️ |
Overall assessment of hosting & data:
Bubble is a managed no-code/low-code platform for full-stack web apps with database, workflows, authentication, plugins, APIs, mobile app features, and hosting. Complete self-hosting of the Bubble platform is not publicly documented as a standard option. Positives include rapid app development, integrated hosting, Security Dashboard, Privacy Rules, Enterprise Dedicated AWS Instance, and workload scaling. Critical concerns are platform lock-in, cloud/AWS dependency, plugin risks, external APIs, and limited suitability for particularly sensitive data.
Conclusion:
Bubble is very well suited for MVPs, internal tools, and web apps; for GDPR-critical applications, Enterprise region, DPA, Privacy Rules, plugin review, data minimization, and a clear security review should be mandatory.
Strengths & weaknesses at a glance
| Strengths | Weaknesses |
|---|---|
| • Very strong no-code/app-building focus | • The Free Plan is intended only for development, not for productive live operation |
| • Integrated database, logic, deployment, and hosting | • Hosting location selection is publicly listed only for Enterprise |
| • API Connector already included in the free plan | • The cost structure can become less predictable due to Workload Units |
| • Enterprise features such as dedicated instances, hosting region, and centralized management available | • For “restricted data” or sensitive data, the DPA provides for restrictions |
| • Public DPA and public subprocessor list available |
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GDPR-compliant usage possible?
GDPR assessment: From a GDPR perspective, Bubble is conditionally suitable.
Positive is that Bubble offers a GDPR-compliant Data Processing Agreement, acts as a processor, addresses SCCs/transfer mechanisms, and documents security measures such as TLS, AES-256 encryption, AWS infrastructure, SOC 2 Type II, penetration tests, and Privacy Rules. It is also positive that Enterprise customers can purchase a dedicated AWS instance with a choice of hosting region.
Negative is that Bubble is a US provider, apps run by default on the Bubble Cloud/AWS, and Bubble explicitly states in the DPA that sensitive data should not be entered into the service. In addition, plugins, APIs, tracking, payment providers, and external databases create additional data flows.
Server location: By default, Bubble Cloud on AWS; for Enterprise, a dedicated AWS instance with a choice of hosting region can be used. Further link: Bubble Security, DPA and Pricing.